Our Projects
SEO for Grisy
In-depth keyword research and technical audits, aligning the site architecture with how customers actually search.
+79%
Organic traffic, 2 quarters
Majority
Priority keywords on page 1
2 Quarters
Time to measurable lift
Client
Grisy
Categories
Digital Consulting
Date
2025
Timeline
12 Weeks
Project Overview
Grisy's organic traffic had plateaued despite steady content output. We ran a full technical and content audit to find out why the site wasn't ranking for the terms that mattered most to their business, then rebuilt the site architecture around search intent.
The Challenges
Years of ad-hoc content had left the site with overlapping pages competing for the same keywords, plus a handful of technical issues quietly capping crawl efficiency. Untangling that without losing existing rankings required a careful, staged rollout.
Scope of Work
Technical SEO audit, keyword and competitor research, information architecture redesign, on-page optimization across key pages, and a content consolidation plan to resolve keyword cannibalization.
Project Result
Organic traffic grew 79% within the first two quarters, with the site now ranking on page one for the majority of its priority keywords.
